One of the largest superyachts for charter in the world required some top level digital marketing to promote the yacht to both charter brokers and prospects. The creation of a broker friendly website was wrapped up, yet social media needed to be developed and the site needed to be set up to higher standards.
Dedicated Broker Friendly Website
Consolidating the online presence of a Superyacht
The Agency consolidated all of the content and designs of the newly built website for Eminence. The SEO was implemented to high standards as well as the optimization of the imagery. Multiple internal articles were created and the content regarding the destination was developed. The backlinking profile of the yacht has been reinforced thanks to citation building, making the site more and more visible online.
Targeted Social Media Management
Reaching only UHNWI & Yacht Charterers
Engage with those who matter The Agency created a thousand strong following audience for Eminence, including multiple yacht owners, charterers and brokers. Reaching the 1,000 follower milestone took slightly under three months, using almost exclusively the photographs from the main shoot. The account has seen strong interactions with notable superyacht owners and charterers, such as Mark Robba, the owner of a 51m superyacht. We have generated interest from charter brokers. Influencers have organically shared information about the superyacht, including SuperYacht Times and The Yacht Guy.
Eminence Instagram reached 1500+ highly qualified followers, including yacht owners, managers, charterers, with an engagement rate of over 20% per post.